Techy Surgeon

Techy Surgeon

The $18 Billion MedTech Blind Spot

MedTech companies spend billions on surgeon relationships and implant innovation. Meanwhile, the Health AI revolution is rewriting who controls the patient — and MedTech is nowhere to be found.

Christian Pean MD, MS's avatar
Christian Pean MD, MS
Jun 07, 2026
∙ Paid

Walk the exhibition floor at any major orthopedic conference — AAOS, AAHKS, OTA — and you’ll encounter an extraordinary display of engineering precision. Titanium stems polished to mirror finishes. Robotic arms pirouetting through simulated bone cuts. Carbon-fiber plates that weigh less than a smartphone. Booths the size of small apartments, staffed by …

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